https://willebjorklund.cargo.site Portfolio Sat, 15 Feb 2025 15:49:47 +0000 https://willebjorklund.cargo.site en https://willebjorklund.cargo.site/Max Tue, 04 Jan 2022 11:29:11 +0000 Portfolio https://willebjorklund.cargo.site/Max Max ambition is to become a global role model regarding sustainibility. They want to show what a large player can do to prevent waste and icrease engagement in recycling. A focus area at Max is to improve end of life cycle of packaging, and their goal is that all guest packaging should be sorted, collected and treated in a manner so it can be reintroduced into a new production cycle. In order to achive this they have two main challenges: &nbsp; &nbsp; &nbsp; 1. Source seperation ︎︎︎This is where the guests are expected to seperate their waste into different fractions. 2. Contaminated fractions ︎︎︎There are no working recycling process for packaging contaminated with food. Max wanted us to explore how the design &amp; communication of the packaging can contribute to disposal of right packaging in the right fraction. They also wanted us to look at how the recycling stations can be developed to reinforce the logic between design, communication and source seperation. I Max HamburgersSustainable Packaging concept—ILLUSTRATION MOTION DESIGN PACKAGING DESIGN REBRANDING <img width="4000" height="2722" width_o="4000" height_o="2722" data-src="https://freight.cargo.site/t/original/i/84d3fc97f73593f82ae4f2d4612463336e6eb1060fc2b6a54b96b96411dae0e4/Max_Setup00_Burgers_NEW_Zoom.png" data-mid="229759722" border="0" src="https://freight.cargo.site/w/1000/i/84d3fc97f73593f82ae4f2d4612463336e6eb1060fc2b6a54b96b96411dae0e4/Max_Setup00_Burgers_NEW_Zoom.png" /> To create an effective communication and design solution, Max needed a rebrand that would support their mission toward a more circular society. The new identity had to embody sustainability without compromising their most valuable asset: taste. With a playful and engaging visual approach, the rebrand aims to resonate with Max’s broad audience while reinforcing their position as a sustainability leader in the fast-food industry. Currently, Max uses over 20 different packaging solutions, many of which are unnecessary and at high risk of contamination—making them unrecyclable. One such example is the Grand Deluxe Burger box. Our solution was to replace it with a custom-designed wrapping paper aligned with the new visual identity. This paper also features a simplified recycling symbol to guide customers at disposal stations. Each category (compostable waste, cups, and hard packaging) is clearly marked on both the packaging and the recycling bins, ensuring a seamless and intuitive recycling experience. <img width="800" height="449" width_o="800" height_o="449" data-src="https://freight.cargo.site/t/original/i/a09bf16c44b9c647796dd3a92d5690ebc5698787c550ff7f97814ca5869e340f/Symbols_NEW.gif" data-mid="210383295" border="0" src="https://freight.cargo.site/w/800/i/a09bf16c44b9c647796dd3a92d5690ebc5698787c550ff7f97814ca5869e340f/Symbols_NEW.gif" /> <img width="4177" height="2842" width_o="4177" height_o="2842" data-src="https://freight.cargo.site/t/original/i/a3c563d058069a63c1d68346102358a42202fe770c921879b4bc846b27eb5741/Wrap-papper_MAX.png" data-mid="208080230" border="0" src="https://freight.cargo.site/w/1000/i/a3c563d058069a63c1d68346102358a42202fe770c921879b4bc846b27eb5741/Wrap-papper_MAX.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/579af50776f8c80da3d3ac4182520832a36fc20e25eaa8fb944e6e04fe216e35/A_Wrapping_Zoom.png" data-mid="229759718" border="0" src="https://freight.cargo.site/w/1000/i/579af50776f8c80da3d3ac4182520832a36fc20e25eaa8fb944e6e04fe216e35/A_Wrapping_Zoom.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de5ffc1da67710494910638d74d04ecbd401694ca5b22d65ddd302e93213320f/Max.gif" data-mid="217622006" border="0" src="https://freight.cargo.site/w/1000/i/de5ffc1da67710494910638d74d04ecbd401694ca5b22d65ddd302e93213320f/Max.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b9782672072a5dca88d167d9af3c14ac5967f9a28b4fdfc12a03629b3c4eacf/Fries_animation_Mockup.gif" data-mid="130130111" border="0" src="https://freight.cargo.site/w/1000/i/4b9782672072a5dca88d167d9af3c14ac5967f9a28b4fdfc12a03629b3c4eacf/Fries_animation_Mockup.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/43212de779c475293c03198fca87c56a46dc8a90c44aadd941ad09015f93cfbe/Soda_animation_2.gif" data-mid="130827632" border="0" src="https://freight.cargo.site/w/1000/i/43212de779c475293c03198fca87c56a46dc8a90c44aadd941ad09015f93cfbe/Soda_animation_2.gif" /> <img width="2800" height="1874" width_o="2800" height_o="1874" data-src="https://freight.cargo.site/t/original/i/42b0a4724f62cb1ee269de2f0d90c09cc9733d0bce26c9461ef46779154d3a92/Skiss_1.png" data-mid="230409970" border="0" src="https://freight.cargo.site/w/1000/i/42b0a4724f62cb1ee269de2f0d90c09cc9733d0bce26c9461ef46779154d3a92/Skiss_1.png" /> I Take awayI For the customers buying take away, we developed a multi functional packaging that would contain both burgers, fries, nuggets and onion rings. To prevent the packaging from becoming contaminated with food, each meal is wrapped in paper so that the packaging is kept clean and thus recyclable. In addition, the new packaging is designed so that every meal easely can be eaten directly from the package. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e3104674ebec96a3fa099491a77a0895bb61c727215b79ea2c0b80e87e83cee2/Oppen_3_NY_Final.png" data-mid="217733826" border="0" src="https://freight.cargo.site/w/1000/i/e3104674ebec96a3fa099491a77a0895bb61c727215b79ea2c0b80e87e83cee2/Oppen_3_NY_Final.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ca467220c8f32f261dbc2b98d015028e446a302e1fd719c062462d78a061e45d/Atervinning_6_NEW.png" data-mid="210383340" border="0" src="https://freight.cargo.site/w/1000/i/ca467220c8f32f261dbc2b98d015028e446a302e1fd719c062462d78a061e45d/Atervinning_6_NEW.png" /> https://willebjorklund.cargo.site/Chivas-Regal Sun, 26 Sep 2021 09:35:58 +0000 Portfolio https://willebjorklund.cargo.site/Chivas-Regal Chivas Regal has long stood as a symbol of traditional luxury. But for a new generation – driven by individuality, sustainability, and social values – tradition alone doesn’t cut it. The task: to reimagine Chivas as a future-facing status brand for Gen Z, without compromising its premium heritage. &nbsp; Gen Z no longer aspires to old-world notions of luxury. Instead, they gravitate toward brands that challenge convention, stand for something, and reflect their individuality. For them, sustainability isn’t a nice-to-have – it’s the new baseline for status. &nbsp; To futureproof Chivas, we rethought one of the most iconic elements of whisky culture: the glass bottle. In its place, we introduced a 100% biodegradable refill pouch – significantly lowering the environmental impact, while positioning Chivas as a bold leader in sustainable luxury. At the core of the concept is a detachable label, designed for reuse. Once peeled off, it can be applied to any bottle – encouraging personalization, ritual, and reuse. Visually, the label becomes a reflection of the whisky’s character: each flavour note represented by a color, blending into a unique gradient that expresses the layered complexity of Chivas Blended Scotch Whisky. With this shift, Chivas transforms from a static luxury object into a dynamic experience – one that Gen Z can engage with, customize, and share. Chivas RegalD&amp;AD- Graphite pencil winner&nbsp;︎ —PACKAGING DESIGN MOTION DESIGN ART DIRECTION — Team: Jonathan Ahlin&nbsp; Nina Björkmyr&nbsp; Erica Hungler <img width="8000" height="2375" width_o="8000" height_o="2375" data-src="https://freight.cargo.site/t/original/i/bc7fce98216b3d3c88afea22123900257f3a13e576dcdbb13a17fafbca4ad9b1/Identitet_portfolio_Rityta-1.png" data-mid="149885716" border="0" src="https://freight.cargo.site/w/1000/i/bc7fce98216b3d3c88afea22123900257f3a13e576dcdbb13a17fafbca4ad9b1/Identitet_portfolio_Rityta-1.png" /> <img width="8000" height="351" width_o="8000" height_o="351" data-src="https://freight.cargo.site/t/original/i/725e63afdc189671a992b186cca7e328b8e3f4ebe36e3fccf12ce83ba2ea61fc/Colors_Rityta-1.png" data-mid="149891874" border="0" src="https://freight.cargo.site/w/1000/i/725e63afdc189671a992b186cca7e328b8e3f4ebe36e3fccf12ce83ba2ea61fc/Colors_Rityta-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/655217409d1f841d5950ea461a2f18902916ab09e5f40ec89a72da0e68e976ca/Chivas.gif" data-mid="217592955" border="0" src="https://freight.cargo.site/w/1000/i/655217409d1f841d5950ea461a2f18902916ab09e5f40ec89a72da0e68e976ca/Chivas.gif" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9175a543640014b9ad03c82502c6180203846e6c220ee3e7a3556a8535fe486e/MockupMaison_NY_S17-kopiera-3.jpg" data-mid="143528728" border="0" src="https://freight.cargo.site/w/1000/i/9175a543640014b9ad03c82502c6180203846e6c220ee3e7a3556a8535fe486e/MockupMaison_NY_S17-kopiera-3.jpg" /><img width="2000" height="1900" width_o="2000" height_o="1900" data-src="https://freight.cargo.site/t/original/i/17407a1590effe0e09105554a1aff7da63cf04ae70b4c50911b3afb66de8d319/MockupMaison_NY_S03-kopiera-3_NY.jpg" data-mid="143531121" border="0" src="https://freight.cargo.site/w/1000/i/17407a1590effe0e09105554a1aff7da63cf04ae70b4c50911b3afb66de8d319/MockupMaison_NY_S03-kopiera-3_NY.jpg" /><img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/3b21832f48e32bc2720779538091ee45f86294a2d4606df57b00faf1685aaa7e/MockupMaison_NY_S13-kopiera-3.jpg" data-mid="216135852" border="0" src="https://freight.cargo.site/w/1000/i/3b21832f48e32bc2720779538091ee45f86294a2d4606df57b00faf1685aaa7e/MockupMaison_NY_S13-kopiera-3.jpg" /> https://willebjorklund.cargo.site/Sju-Blommor Wed, 20 Apr 2022 14:46:28 +0000 Portfolio https://willebjorklund.cargo.site/Sju-Blommor <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/637aeba98579cc6f213b4c44966dc059f7120c5ab7379778b0b7baed8a5a2678/alla-utlagda_NEW_smaller.jpg" data-mid="229716674" border="0" src="https://freight.cargo.site/w/1000/i/637aeba98579cc6f213b4c44966dc059f7120c5ab7379778b0b7baed8a5a2678/alla-utlagda_NEW_smaller.jpg" /> Sju blommor (Seven flowers) is a non-alcoholic cider microbrewery nestled in the small village of Sillerud, deep in the Swedish region of Värmland. Each cider is crafted from a single wild flower, a poetic nod to the traditional Midsummer ritual where young women would place seven different flowers under their pillow in hopes of dreaming about their future love. Rooted in folklore and nature, the brewery seeks to celebrate Sweden’s rich botanical landscape while offering a refined alternative to alcoholic beverages. The visual approach draws from themes of mysticism and serenity, pairing tactile packaging materials with delicate typography and raw print finishes, evoking the unfiltered, nuanced character of the drink itself. T Sju blommor — DESIGN CONCEPT PACKAGING DESIGNART DITECTION ILLUSTRATION&nbsp; <img width="5443" height="2074" width_o="5443" height_o="2074" data-src="https://freight.cargo.site/t/original/i/ab61be7b0ab4253ac49c757c29cb1ccef3f930d2dc82d973ca04f40bcf82fc94/Monster_NEW.jpg" data-mid="229661298" border="0" src="https://freight.cargo.site/w/1000/i/ab61be7b0ab4253ac49c757c29cb1ccef3f930d2dc82d973ca04f40bcf82fc94/Monster_NEW.jpg" /><img width="5443" height="2074" width_o="5443" height_o="2074" data-src="https://freight.cargo.site/t/original/i/ab61be7b0ab4253ac49c757c29cb1ccef3f930d2dc82d973ca04f40bcf82fc94/Monster_NEW.jpg" data-mid="229661298" border="0" src="https://freight.cargo.site/w/1000/i/ab61be7b0ab4253ac49c757c29cb1ccef3f930d2dc82d973ca04f40bcf82fc94/Monster_NEW.jpg" /><img width="5443" height="2074" width_o="5443" height_o="2074" data-src="https://freight.cargo.site/t/original/i/ab61be7b0ab4253ac49c757c29cb1ccef3f930d2dc82d973ca04f40bcf82fc94/Monster_NEW.jpg" data-mid="229661298" 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data-src="https://freight.cargo.site/t/original/i/ab61be7b0ab4253ac49c757c29cb1ccef3f930d2dc82d973ca04f40bcf82fc94/Monster_NEW.jpg" data-mid="229661298" border="0" src="https://freight.cargo.site/w/1000/i/ab61be7b0ab4253ac49c757c29cb1ccef3f930d2dc82d973ca04f40bcf82fc94/Monster_NEW.jpg" /><img width="5443" height="2074" width_o="5443" height_o="2074" data-src="https://freight.cargo.site/t/original/i/ab61be7b0ab4253ac49c757c29cb1ccef3f930d2dc82d973ca04f40bcf82fc94/Monster_NEW.jpg" data-mid="229661298" border="0" src="https://freight.cargo.site/w/1000/i/ab61be7b0ab4253ac49c757c29cb1ccef3f930d2dc82d973ca04f40bcf82fc94/Monster_NEW.jpg" /><img width="5443" height="2074" width_o="5443" height_o="2074" data-src="https://freight.cargo.site/t/original/i/ab61be7b0ab4253ac49c757c29cb1ccef3f930d2dc82d973ca04f40bcf82fc94/Monster_NEW.jpg" data-mid="229661298" border="0" src="https://freight.cargo.site/w/1000/i/ab61be7b0ab4253ac49c757c29cb1ccef3f930d2dc82d973ca04f40bcf82fc94/Monster_NEW.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d6714e876f036d937243a0769cabe7f32e91f1f3c64de6757ae0be7d21aeed55/Portfolio_IMG.png" data-mid="229736533" border="0" src="https://freight.cargo.site/w/1000/i/d6714e876f036d937243a0769cabe7f32e91f1f3c64de6757ae0be7d21aeed55/Portfolio_IMG.png" /> <img width="4706" height="3150" width_o="4706" height_o="3150" data-src="https://freight.cargo.site/t/original/i/5e32b0155b7b47d44d6dda0590625a8cc39388efbccd1b748c6234d0cd6aa1dc/Bryggeri_2.png" data-mid="229663269" border="0" src="https://freight.cargo.site/w/1000/i/5e32b0155b7b47d44d6dda0590625a8cc39388efbccd1b748c6234d0cd6aa1dc/Bryggeri_2.png" /><img width="4706" height="3150" width_o="4706" height_o="3150" data-src="https://freight.cargo.site/t/original/i/5e32b0155b7b47d44d6dda0590625a8cc39388efbccd1b748c6234d0cd6aa1dc/Bryggeri_2.png" data-mid="229663269" border="0" 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data-src="https://freight.cargo.site/t/original/i/5e32b0155b7b47d44d6dda0590625a8cc39388efbccd1b748c6234d0cd6aa1dc/Bryggeri_2.png" data-mid="229663269" border="0" src="https://freight.cargo.site/w/1000/i/5e32b0155b7b47d44d6dda0590625a8cc39388efbccd1b748c6234d0cd6aa1dc/Bryggeri_2.png" /> <img width="4706" height="3167" width_o="4706" height_o="3167" data-src="https://freight.cargo.site/t/original/i/17c429cd856731c9421a5cb6096f2705ca145347bdd838db6f3a25abc52d658e/Bryggeri.png" data-mid="229663270" border="0" src="https://freight.cargo.site/w/1000/i/17c429cd856731c9421a5cb6096f2705ca145347bdd838db6f3a25abc52d658e/Bryggeri.png" /> <img width="14999" height="5714" width_o="14999" height_o="5714" data-src="https://freight.cargo.site/t/original/i/31721d5dbaa05db80d3630457f8ba32632625b0244fd8c72f7874adab56da15d/Monster_NEW_grunge.jpg" data-mid="229715500" border="0" src="https://freight.cargo.site/w/1000/i/31721d5dbaa05db80d3630457f8ba32632625b0244fd8c72f7874adab56da15d/Monster_NEW_grunge.jpg" /> https://willebjorklund.cargo.site/Home-ID Wed, 31 Jul 2024 13:44:54 +0000 Portfolio https://willebjorklund.cargo.site/Home-ID As the digital app landscape grows increasingly competitive, Philips faced a particularly complex challenge: consolidating its offering of digital&nbsp;appliances under a new singular app and brand worldwide.&nbsp;We was tasked with helping Philips launch an app that functions as its own channel — connecting and affiliating all your home appliances under one roof, while providing coocking inspiration and building engagement and community over the long term.&nbsp;The identity is rooted in the principles of the app: Human, Simple and Inspiring. Built from the concept of home, the brand integrates people into the narrative, showcasing products realistically alongside individuals, meals, and interiors with departure from perfection. In doing so we’ve created human, relatable environments where users can envision themselves in the home. Philips Home ID —BRANDING ART DIRECTION DIGITAL DESIGNMOTION DESIGN Logo ii The brand icon expands on the abstracted letterforms of ‘ID,’ subtly evoking the concept of home through dualistic shapes. <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/6f25eaafafdb031be93db181eb39156dd017531a8a29886f6eb676f3c56d3689/ios-app-icon-mockup-iphone-16-pro-mockups-v1-front-vew.png" data-mid="244793205" border="0" src="https://freight.cargo.site/w/1000/i/6f25eaafafdb031be93db181eb39156dd017531a8a29886f6eb676f3c56d3689/ios-app-icon-mockup-iphone-16-pro-mockups-v1-front-vew.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/74b13faef20ba10af3c59fcba01ff5b2d59a43d3af328fb2f3f0d91ebf5d785d/Free_Wall_Mockup.png" data-mid="246121099" border="0" src="https://freight.cargo.site/w/1000/i/74b13faef20ba10af3c59fcba01ff5b2d59a43d3af328fb2f3f0d91ebf5d785d/Free_Wall_Mockup.png" /> Design system The design system is built from the shapes of the logotype, creating a cohesive visual language across the identity. The brand symbol’s form can be used dynamically to shape layouts, offering flexibility to scale across multiple formats, both horizontally and vertically. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/90fb7e8fbcd3fb6441a2e76196de3f2e97c9f69c08c6f8fdaba048a84b79920d/Home_ID_Portait_1080x1080.png" data-mid="216359737" border="0" src="https://freight.cargo.site/w/1000/i/90fb7e8fbcd3fb6441a2e76196de3f2e97c9f69c08c6f8fdaba048a84b79920d/Home_ID_Portait_1080x1080.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c11072b2744e869b4bfa8d94b775ccf803c719b407ae6ca4dd1671cf6627383c/Billboard_Mockup_2.png" data-mid="217815291" border="0" src="https://freight.cargo.site/w/1000/i/c11072b2744e869b4bfa8d94b775ccf803c719b407ae6ca4dd1671cf6627383c/Billboard_Mockup_2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c11072b2744e869b4bfa8d94b775ccf803c719b407ae6ca4dd1671cf6627383c/Billboard_Mockup_2.png" data-mid="217815291" border="0" src="https://freight.cargo.site/w/1000/i/c11072b2744e869b4bfa8d94b775ccf803c719b407ae6ca4dd1671cf6627383c/Billboard_Mockup_2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c11072b2744e869b4bfa8d94b775ccf803c719b407ae6ca4dd1671cf6627383c/Billboard_Mockup_2.png" data-mid="217815291" border="0" src="https://freight.cargo.site/w/1000/i/c11072b2744e869b4bfa8d94b775ccf803c719b407ae6ca4dd1671cf6627383c/Billboard_Mockup_2.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/90fb7e8fbcd3fb6441a2e76196de3f2e97c9f69c08c6f8fdaba048a84b79920d/Home_ID_Portait_1080x1080.png" data-mid="216359737" border="0" src="https://freight.cargo.site/w/1000/i/90fb7e8fbcd3fb6441a2e76196de3f2e97c9f69c08c6f8fdaba048a84b79920d/Home_ID_Portait_1080x1080.png" /><img width="1920" height="611" width_o="1920" height_o="611" data-src="https://freight.cargo.site/t/original/i/7868960e6efcdf9394bac65c28e113b63f8adfe249c30a5ddc7e1c01f535bdac/Mockup_together.png" data-mid="216841746" border="0" src="https://freight.cargo.site/w/1000/i/7868960e6efcdf9394bac65c28e113b63f8adfe249c30a5ddc7e1c01f535bdac/Mockup_together.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c11072b2744e869b4bfa8d94b775ccf803c719b407ae6ca4dd1671cf6627383c/Billboard_Mockup_2.png" data-mid="217815291" border="0" src="https://freight.cargo.site/w/1000/i/c11072b2744e869b4bfa8d94b775ccf803c719b407ae6ca4dd1671cf6627383c/Billboard_Mockup_2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c11072b2744e869b4bfa8d94b775ccf803c719b407ae6ca4dd1671cf6627383c/Billboard_Mockup_2.png" data-mid="217815291" border="0" src="https://freight.cargo.site/w/1000/i/c11072b2744e869b4bfa8d94b775ccf803c719b407ae6ca4dd1671cf6627383c/Billboard_Mockup_2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c11072b2744e869b4bfa8d94b775ccf803c719b407ae6ca4dd1671cf6627383c/Billboard_Mockup_2.png" data-mid="217815291" border="0" src="https://freight.cargo.site/w/1000/i/c11072b2744e869b4bfa8d94b775ccf803c719b407ae6ca4dd1671cf6627383c/Billboard_Mockup_2.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/90fb7e8fbcd3fb6441a2e76196de3f2e97c9f69c08c6f8fdaba048a84b79920d/Home_ID_Portait_1080x1080.png" data-mid="216359737" border="0" src="https://freight.cargo.site/w/1000/i/90fb7e8fbcd3fb6441a2e76196de3f2e97c9f69c08c6f8fdaba048a84b79920d/Home_ID_Portait_1080x1080.png" /><img width="1920" height="611" width_o="1920" height_o="611" data-src="https://freight.cargo.site/t/original/i/7868960e6efcdf9394bac65c28e113b63f8adfe249c30a5ddc7e1c01f535bdac/Mockup_together.png" data-mid="216841746" border="0" src="https://freight.cargo.site/w/1000/i/7868960e6efcdf9394bac65c28e113b63f8adfe249c30a5ddc7e1c01f535bdac/Mockup_together.png" /> <img width="640" height="752" width_o="640" height_o="752" data-src="https://freight.cargo.site/t/original/i/ec96d39b4ee7cbff5bb492aca2fdf36d3d70603f8d72d7d6b0cd2d29074bbabf/Animated-Phone-Mockup.gif" data-mid="244793953" border="0" src="https://freight.cargo.site/w/640/i/ec96d39b4ee7cbff5bb492aca2fdf36d3d70603f8d72d7d6b0cd2d29074bbabf/Animated-Phone-Mockup.gif" /> https://willebjorklund.cargo.site/Still-present Fri, 17 Nov 2023 09:18:12 +0000 Portfolio https://willebjorklund.cargo.site/Still-present International women’s day began as a day of protest against gender inequalities. Today, the day has been hijacked into a day of commercialism.&nbsp; Protest signs of the past are still chocklingly relevant today. ‘Still Present’ is a digital campaign and protest pack designed to remind the world about the real purpose of IWD, and give you tools to act for tomorrow.&nbsp; Still Present—BRANDING ART DIRECTION MOTION DESIGN UX DESIGN <img width="5940" height="3965" width_o="5940" height_o="3965" data-src="https://freight.cargo.site/t/original/i/0e75f422741a742910f96caad50f8b6611c9e1149618887241b5b1eb60631c7e/168_urban_poster_mockup.jpg" data-mid="197288726" border="0" src="https://freight.cargo.site/w/1000/i/0e75f422741a742910f96caad50f8b6611c9e1149618887241b5b1eb60631c7e/168_urban_poster_mockup.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48e82df18c6e9f094eeac7e71cf51223848d21e4b33ed57f248f14599f9ca3a0/Still-Present.png" data-mid="229802728" border="0" src="https://freight.cargo.site/w/1000/i/48e82df18c6e9f094eeac7e71cf51223848d21e4b33ed57f248f14599f9ca3a0/Still-Present.png" /> &nbsp; These protest signs are still as relevant today as they were then, given the current state of women's rights. They serve as a powerful reminder of the ongoing struggles for women's rights. The energy and determination of these women who fought before us are an important part of International Women's Day and should continue to be remembered as we strive towards an equal future. Find a sign that represents your values and share it on your social feed. Or, if you prefer to be on the ground — print out the sign and take it to the streets.&nbsp; Get creative. Get out there.&nbsp; https://willebjorklund.cargo.site/Heart-17 Mon, 24 Jan 2022 11:30:38 +0000 Portfolio https://willebjorklund.cargo.site/Heart-17 HEART 17 is a global social enterprise in partnership with UNDP, the leading organization within the UN fighting to end poverty, inequality, and climate change in 170 countries. The Power of Us is a platform powered by HEART 17 that connects activists with those who want to act, but don’t know what to do.&nbsp; Activists are promoted on the platform with a video describing their cause, with an action list that helps guide you to concrete action. The core idea behind this rebranding is to differentiate activism from what it is seen as today. Having identified that activist groups have a similar type of&nbsp; strong communication that is perceived as scary to most, while their graphic manner doesn't feel inspiring and up to date. Therefore, the goal of this identity has been to elevate activism into activism 2.0, creating a feel of creativity, inclusiveness and inspiration. The stripped-down color palette helps to elevate activists' content rather than divert attention from the content on the platform. Heart 17 —REBRANDING MOTION DESIGN DIGITAL DESIGN ART DIRECTION Logo ii The logo is drawn out of the iconic shape of a heart. By cropping the heart, we have designed a uniqe logo that is strongly related to the core concept and name of the brand. <img width="4000" height="2253" width_o="4000" height_o="2253" data-src="https://freight.cargo.site/t/original/i/8beaa443fb6851b93ca501561307d90c5cde0185913e450925258bf44d51fc01/Heart-17_logo_Rityta-1_Rityta-1.png" data-mid="131215647" border="0" src="https://freight.cargo.site/w/1000/i/8beaa443fb6851b93ca501561307d90c5cde0185913e450925258bf44d51fc01/Heart-17_logo_Rityta-1_Rityta-1.png" /> Patternlo The brand pattern has a stong connection with the logotype to further extend the identity and create a clear rocognition of the brand. WebsiteI With a wide ranging programme Heart17 needed a flexible website that conforms the identity. The platform is designed so that the videos and content of the changemakers are in focus directly from the landingpage. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6af05c1110152325530bc9686dc733dff1e1d083fb131f1d6ad08e2686d7e9a3/Slide-16_9---103.png" data-mid="131215651" border="0" src="https://freight.cargo.site/w/1000/i/6af05c1110152325530bc9686dc733dff1e1d083fb131f1d6ad08e2686d7e9a3/Slide-16_9---103.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dec541cad5e114cd7c6e91fe4a3468e77e4285117578d404e7e669d738de3900/Slide-16_9---104.png" data-mid="131215652" border="0" src="https://freight.cargo.site/w/1000/i/dec541cad5e114cd7c6e91fe4a3468e77e4285117578d404e7e669d738de3900/Slide-16_9---104.png" /> <img width="6700" height="5304" width_o="6700" height_o="5304" data-src="https://freight.cargo.site/t/original/i/436aa3773cb2172f3bbaeb001d83577a7b5887249cd1316ed49584aa601c7d56/Envelope-Letter-Mockup_FINAL_FINAL._FINALjpg.jpg" data-mid="131410112" border="0" src="https://freight.cargo.site/w/1000/i/436aa3773cb2172f3bbaeb001d83577a7b5887249cd1316ed49584aa601c7d56/Envelope-Letter-Mockup_FINAL_FINAL._FINALjpg.jpg" /> <img width="6700" height="5304" width_o="6700" height_o="5304" data-src="https://freight.cargo.site/t/original/i/f1e3f9a097f82f398ce93be622ccd5d1b40a80731335227abb0c80b579a4535a/vaska_FINAL.jpg" data-mid="131462353" border="0" src="https://freight.cargo.site/w/1000/i/f1e3f9a097f82f398ce93be622ccd5d1b40a80731335227abb0c80b579a4535a/vaska_FINAL.jpg" /> <img width="3700" height="2929" width_o="3700" height_o="2929" data-src="https://freight.cargo.site/t/original/i/8faeeebc2601c4a1c204f058d606fb9e97252aa83d565bcb46ecd6b6a1d89ac7/FINAL.jpg" data-mid="131267762" border="0" src="https://freight.cargo.site/w/1000/i/8faeeebc2601c4a1c204f058d606fb9e97252aa83d565bcb46ecd6b6a1d89ac7/FINAL.jpg" /> <img width="1244" height="271" width_o="1244" height_o="271" data-src="https://freight.cargo.site/t/original/i/132016885874a618a7dc15112bd81eb85a0085c25608ec854e4a9e2911700bab/Ikoner.png" data-mid="131258626" border="0" src="https://freight.cargo.site/w/1000/i/132016885874a618a7dc15112bd81eb85a0085c25608ec854e4a9e2911700bab/Ikoner.png" /> https://willebjorklund.cargo.site/Vanvarden Sat, 15 Feb 2025 15:49:47 +0000 Portfolio https://willebjorklund.cargo.site/Vanvarden Involuntary loneliness is a growing societal challenge that affects both mental and physical health. The risk often increases during major life transitions, such as becoming a parent, going through a divorce, or entering retirement. To help address this, we at Wenderfalck partnered with Apotek Hjärtat to launch Vänvård—a national initiative aimed at preventing loneliness through proactive care of social relationships. Inspired by traditional wellness programs, Vänvård encourages employees to invest in their friendships as a form of preventive health care. As the first employer in Sweden to do so, Apotek Hjärtat introduced “friendship time”, 15 minutes per week (or one hour per month) during working hours to call a friend, grab a coffee, or connect meaningfully with someone. The initiative launched as a pilot and will be evaluated before a potential rollout across the entire organization. As part of our work, I developed a graphic style derived from Hjärtat’s existing identity and brought it to life through original illustrations. These were animated into four educational films for the internal launch—offering employees practical tools for strengthening personal relationships and supporting others who may be experiencing involuntary loneliness. Vänvård Apotek Hjärtat Nominerad i 100wattaren ︎︎︎Employer branding &amp; rekrytering —ILLUSTRATION&nbsp; MOTION DESIGN ART DIRECTION Vilka har jag i mitt nätverk? i <img width="8000" height="5144" width_o="8000" height_o="5144" data-src="https://freight.cargo.site/t/original/i/e073373e921f240ebf1bb1975422139a5d1610d662e79a9cedffc62da00b1816/Storyboard-02.png" data-mid="229647547" border="0" src="https://freight.cargo.site/w/1000/i/e073373e921f240ebf1bb1975422139a5d1610d662e79a9cedffc62da00b1816/Storyboard-02.png" /> Hur vårdar jag mina relationer? 1 <img width="8000" height="5144" width_o="8000" height_o="5144" data-src="https://freight.cargo.site/t/original/i/f04c521d075fe0bfdffc433df491cb5edb43d6bc2cf038a14c56b9ddecac70e3/Storyboard_Rityta-4.png" data-mid="229647546" border="0" src="https://freight.cargo.site/w/1000/i/f04c521d075fe0bfdffc433df491cb5edb43d6bc2cf038a14c56b9ddecac70e3/Storyboard_Rityta-4.png" /> Hur kan jag vara öppen och ta initiativ? 1 <img width="8000" height="5144" width_o="8000" height_o="5144" data-src="https://freight.cargo.site/t/original/i/abd6f70fe1db8ff7db17005c36b8910260874bb38962399ef63b0deb6e115088/Storyboard-03.png" data-mid="229647548" border="0" src="https://freight.cargo.site/w/1000/i/abd6f70fe1db8ff7db17005c36b8910260874bb38962399ef63b0deb6e115088/Storyboard-03.png" /> Så bryter du ensamheten hos någon annan 1 <img width="8000" height="5144" width_o="8000" height_o="5144" data-src="https://freight.cargo.site/t/original/i/a252100dd7f3bb24b087c64c3ce596f2c45fdce1a8c41e28f3515528b8f4d198/Storyboard-05.png" data-mid="229647549" border="0" src="https://freight.cargo.site/w/1000/i/a252100dd7f3bb24b087c64c3ce596f2c45fdce1a8c41e28f3515528b8f4d198/Storyboard-05.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6bc4abf9d0809d29f05a92c99108dc13effee317309900498a5bea229f0bdc1c/Kolapp.png" data-mid="228985870" border="0" src="https://freight.cargo.site/w/1000/i/6bc4abf9d0809d29f05a92c99108dc13effee317309900498a5bea229f0bdc1c/Kolapp.png" /> https://willebjorklund.cargo.site/Wibridge Tue, 09 Feb 2021 17:30:59 +0000 Portfolio https://willebjorklund.cargo.site/Wibridge Wibridge is an independent advisory firm&nbsp;specializing in IT sourcing.&nbsp; They reached out to me requesting a new logotype, graphic identity, website, word &amp; powerpoint template. Being a relatively small player, Wibridge needed an identity that would position them as a reliable company within the IT sector. The identity is built upon the basic shape of a dot, symbolizing determination, efficiency and punctuality. The dot can then be brought out in a more playful manner, adapting and expanding depending on it’s need and situation.&nbsp; Wibridge—REBRANDING ART DIRECTION MOTION DESIGN UX DESIGN <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8a996640331860b7ee7bd4c0c0314ad2058e9b59a89a8207a92ff74867f633ab/Wibridge_monster.png" data-mid="158787771" border="0" src="https://freight.cargo.site/w/1000/i/8a996640331860b7ee7bd4c0c0314ad2058e9b59a89a8207a92ff74867f633ab/Wibridge_monster.png" /> <img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e119b3f515f142cca861a563d5714d9db21a4f0f538b23075eb58e1665fadc66/Identitet_typography_4.png" data-mid="158799608" border="0" src="https://freight.cargo.site/w/1000/i/e119b3f515f142cca861a563d5714d9db21a4f0f538b23075eb58e1665fadc66/Identitet_typography_4.png" /> <img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1db7468069caa2acd3fdca7f3722802dc157e9aed566bf8ecca0e1ee0ed2c782/Identitet_typography_5.png" data-mid="158870970" border="0" src="https://freight.cargo.site/w/1000/i/1db7468069caa2acd3fdca7f3722802dc157e9aed566bf8ecca0e1ee0ed2c782/Identitet_typography_5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87c73339ca846ea48e1b73a48cf8ef96fd07ea2d4e26d184786487a3057f369d/Bild_1.png" data-mid="158792318" border="0" src="https://freight.cargo.site/w/1000/i/87c73339ca846ea48e1b73a48cf8ef96fd07ea2d4e26d184786487a3057f369d/Bild_1.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ad5647565b08492879db5256ddfe3ce2e64af16e39394eadd3ef8a10fd46726f/Colours.png" data-mid="229730587" border="0" src="https://freight.cargo.site/w/1000/i/ad5647565b08492879db5256ddfe3ce2e64af16e39394eadd3ef8a10fd46726f/Colours.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b83df19882c2bb3d1490c14a8ddcb3bfe3ed8ea78bd0beb65a644919149b497/Identitet_Iconer_1.png" data-mid="158792419" border="0" src="https://freight.cargo.site/w/1000/i/9b83df19882c2bb3d1490c14a8ddcb3bfe3ed8ea78bd0beb65a644919149b497/Identitet_Iconer_1.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f7d47a18c8d17303c093fa84b5150b1fb3ef5f0a8514f2dff6468f6efbfa71a7/Portfolio.png" data-mid="229730598" border="0" src="https://freight.cargo.site/w/1000/i/f7d47a18c8d17303c093fa84b5150b1fb3ef5f0a8514f2dff6468f6efbfa71a7/Portfolio.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b5877c15f1fe117e0362974231e8c285b29e77771af41542944cc8fb52c3701/Est-2011.png" data-mid="158800750" border="0" src="https://freight.cargo.site/w/1000/i/4b5877c15f1fe117e0362974231e8c285b29e77771af41542944cc8fb52c3701/Est-2011.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/68b4cb32a81db06292a2abefa2b0df94e7392f2c99f751363fee6588caeb4dda/Bild_2.png" data-mid="158799013" border="0" src="https://freight.cargo.site/w/1000/i/68b4cb32a81db06292a2abefa2b0df94e7392f2c99f751363fee6588caeb4dda/Bild_2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/23aab907e2122218dfef6354c6b37f2ceba3cba1c29d6c143466fc72a870570f/Bild_3.png" data-mid="158799016" border="0" src="https://freight.cargo.site/w/1000/i/23aab907e2122218dfef6354c6b37f2ceba3cba1c29d6c143466fc72a870570f/Bild_3.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/092d448d60c0a65e704c3e8c5f818e14e0f8e051c67ec70f0132cafe6d95047b/Wibridge_Annual_report.png" data-mid="158079535" border="0" src="https://freight.cargo.site/w/1000/i/092d448d60c0a65e704c3e8c5f818e14e0f8e051c67ec70f0132cafe6d95047b/Wibridge_Annual_report.png" /><img width="3289" height="2290" width_o="3289" height_o="2290" data-src="https://freight.cargo.site/t/original/i/92bfc28fea4edad62e66bdc655a0abc0203ccc97e6de2ce3b813cf1947b9e873/Wibridge_visitkort-mockup.png" data-mid="158079698" border="0" src="https://freight.cargo.site/w/1000/i/92bfc28fea4edad62e66bdc655a0abc0203ccc97e6de2ce3b813cf1947b9e873/Wibridge_visitkort-mockup.png" /> https://willebjorklund.cargo.site/First-page Sat, 15 May 2021 13:06:00 +0000 Portfolio https://willebjorklund.cargo.site/First-page