Involuntary loneliness is a growing social issue—one that impacts not only mental well-being but also physical health. The risk increases during major life transitions such as divorce, becoming a new parent, or entering retirement.
To help combat this, Apotek Hjärtat is taking action, aiming to drive change on a national level. Much like traditional wellness care, Vänvård is a preventive health initiative that encourages employees to actively nurture their social connections and reduce the risk of involuntary loneliness. As the first employeer in Sweden, Apotek Hjärtat introduce “friendship time”. Just like wellness hours, employees are given 15 minutes during working hours to invest in their friendships. This time can be used to grab a coffee with someone, call a friend, or do anything else that helps prevent loneliness.
The initiative begin as a short pilot project, to later be evaluated and implemented across Hjärtat’s entire organization. As part of this project, we produced four animated educational films for Hjärtat’s employees. The films offer practical tips and tools on how to nurture and strengthen personal relationships, as well as guidance on how to support those around you who may be experiencing involuntary loneliness.
Vänvård
Apotek Hjärtat
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ILLUSTRATION
MOTION DESIGN
SOUND DESIGN
ART DIRECTION
