Premier came to Berghs with the breif: How can we contibruate to a more sustainable invironment while increasing business.

Our solution was Soda Pops — Soda as effervescent tablets packaged in an 100% enviromentally sustainable package. Simply add water!

I was in charge of designing the packade, and in collaboration with our copywriter we created a casefilm to showcase the product.

Premier
Soda Pops
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PACKAGING DESIGN
MOTION DESIGN
ART DIRECTION

Design

I

We wanted to reach  a young and environmentally conscious target group. Therefore, the design was really important in order to attract them. I gave the design a “retro vibe” that would stand out on the shelf, and at the same time relate to our target group. The product also had to look tasty as effervescent tablets often associates with medecine and vitamins.