Sju blommor (Seven Flowers) is a microbrewery born in the small village of Sillerud in Sweden, brewing ecological ciders from a selection of local flowers found in the surrounding rich nature. The idea behind the brand is to highlight the rich and fine raw vegetation found in Sweden, as well as serve as a non-alcoholic alternative without compromissing on complex flavours. 

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Sju Blommor

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The brewery's name “Sju blommor” refers to the Swedish midsummer tradition where young, unmarried women would gather seven different types of flowers and place them under their pillow. According to folklore, during the magical hours of Midsummer night, they would dream of their future husband.

Nature and vegetation were believed to hold mystical powers, and supernatural beings were thought to be especially active on Midsummer Eve.