Brief:
︎︎︎Chivas Regal has been a luxury brand for decades, selling blended Scotch whisky. The task was to futureproof Chivas Regal by making it a relevant, luxury status symbol for Gen Z'ers.
Insight:
︎︎︎Gen Z don't value heritage and traditions as before. Instead, they value uniqueness, brands that take a stand, and sustainability.
Solution:
︎︎︎Let’s make Chivas the first whisky brand to ditch glass bottles for good.
Chivas Regal
D&AD- Graphite pencil winner ︎
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PACKAGING DESIGN
MOTION DESIGN
ART DIRECTION
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Team:
Jonathan Ahlin
Nina Björkmyr
Erica Hungler
